In August, we returned to MeetFrida's roots for the Kultursommer: We showed art instead of ads on our Art Walks in Hamburg as part of the Kultursommer. On four Art Walks, visitors could discover selected pieces of Hamburg art from the MeetFrida portfolio, step by step from August 10 to 20. Four Hamburg districts became outdoor galleries for a limited period of time. Littfass columns and 18/1 posters led visitors not only past exciting art but also significant StreetArt, studios and MeetFrida installations.
The Art Walks showed a range of young artistic positions from Hamburg. The focus of the curation was on painting and drawing. The Art Walks featured Christine Brey, Jonathan Esperester, Malwin Faber, Stephan Hohenthanner, Boje Arndt Kiesiel, Birgit Klerch, Magda Krawcewicz, Claudia Mächler, Darko C. Nikolic and Jana Schumacher. The presentation in public space made it possible for visitors to experience art at a low key level, far away from the White Cube. The Art Walks were located in Harvestehude, St.Pauli/Sternschanze, the city center and Altona/Othmarschen.
The project was made possible by a collaboration with the outdoor advertising company Ströer, which provided the billboards at their cost price. Together with Ströer, we are thus setting an example for creativity in the urban environment In addition, the Art Walks are sponsored as part of the Kultursommer.
Senator for Culture Carsten Brosda explained at the opening of the outdoor gallery: "With Hamburg's Kultursommer, we are enabling almost 2,000 cultural events throughout the city, thus making the diversity of Hamburg as a cultural city visible and celebrating the new start of culture in the Hanseatic city. With MeetFrida, an art project is participating in the Kultursommer that knows how to make excellent use of public space, thus offering Hamburg artists a stage and opening up the art experience to a broad audience."
In total, our outdoor gallery lasted ten days - and was a complete success! Almost 30,000 views were counted on our digital maps by the end of the Art Walks. Many thanks to all visitors of the Art Walks!